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The Newbie Club™ Affiliate Program

Issue No. 1

--------- TNC REPORTER .... Issue No. 1

The Newsletter written solely for Newbie Club Affiliates

Editor Joe Robson mailto:jr@newbieclub.com
Website http://www.newbieclub.com

You automatically subscribed to this newsletter when you applied to become an Affiliate of The Newbie Club(tm)

The Newbie Club(tm) is owned by Roglan International whose partners are Joe Robson (UK) and Tom Glander (US)

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In this edition ...

1. Bits 'n Pieces

2. Plans for TNC

3. How Your Affiliate Code Works

4. SPAM

5. Simple Promotion Idea.

6. New Sample Ads, Sig Files And Article In The Clubroom.

7. The Easiest Promotion Tool You'll Ever Use

8. Windows For Newbies - Read It Yet?

9. We Need Your Ideas.

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Hi {Firstname}, and a warm welcome to the first edition.

It feels kind of strange sitting here talking to you. After 9 months of research, surveys, planning, agony and ecstasy, Tom and I finally bit the bullet and got The Newbie Club off the ground.

But we couldn't have done it without you and all the other Affiliates who gave us such a great start.

And WOW, what a start!

With a very 'soft' launch of The Newbie Club with just one article by jl scott, word started spreading like wildfire.

Feedback on the Club site has been tremendous. In some cases ecstatic. It seems that everyone agrees with Tom and I that this is exactly what the Newbies have been waiting for.

It's just as well, otherwise 9 months of hard work would have gone down the tubes!

You're one of over 200 Affiliates who have joined us so far, and you know something?....our promotion campaign hasn't even started.

OK, we had a few minor technical hitches, but that was to be expected. And we were very grateful for the feedback that alerted us to them.

Many people have said to us that this is going to be one of the biggest things to hit the Web for a long time. And we're so pleased that you have got in on the ground floor.

Of course, talk is cheap. But as Tom will tell you, I'm no dreamer. So make no mistake about it - this is going to be BIG!

Let's move on.

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2. ------- So, what now?

Let me explain our plans for TNC (The Newbie Club) so that you'll know how serious we are about helping YOU to make TNC one of the most talked about, most unique, and most popular Newbie sites around.

First of all our whole Marketing philosophy is geared up to help you, the Affiliate, earn a substantial income. The more you earn, the more we earn. Yes I know you've heard that many times, but after 30 years in Sales and Marketing I've learned that the overriding key to success in any business is to look after your Sales Team. So that's my job.

No, I'm NOT about to tell you that I'm the best marketing 'expert' on the Web. But I do know a thing or two about selling. So you'll find that I shall be adding lots of marketing ideas to the Affiliate Clubroom to help you grow
your Affiliate business... ANY Affiliate business!

Some you may use, others you may find are not applicable to your style of doing business. OK, that's what selling is all about - examining all ideas, and using what YOU feel comfortable with.

As an experienced Copywriter and Marketer, one thing I would stress very forcefully ...

HYPE is NOT necessary to bring visitors to the site.

PERSUASION is the key to success for any sales message Newbies are absolutely fed up with false promises, technical jargon and over-hyped claims. And the biggest problem they face is FRUSTRATION at not being able to get around their PCs and the Internet without constantly having to worry about handling the basics of their computers.

So please return to the Affiliate Clubroom on a regular basis. We'll be adding fresh ideas, professionally written articles, sample Ads and tutorials that may be just the thing you're looking for at any given moment.

----- The Benefits Of Publishing TNC Articles

It's difficult to promote a product or site in your ezine every week, without 'killing the goose'. Your readers will become used to seeing the same Ads for the same product and so eventually your promotion becomes invisible to them.

That's why I believe that running an article in your ezine which is interesting and useful to your subscribers, and at the same time entering YOUR Affiliate Code in the sig file, is a tremendously effective 'soft sell' for your TNC Affiliate Business.

And I personally don't know of ANY other Affiliate Program to offer this facility. Why?

Because they need to employ an expensive Copywriter to do it. Well, *I'm* an expensive Copywriter and that's how TNC
can do it!

OK, at the moment, most of the articles on the site are about Web writing and Marketing. And most ezine readers are interested in these subjects. But soon you will find articles written on other subjects will begin appearing in the Clubroom for your use. And they will be written specifically to generate traffic to TNC - with YOUR Affiliate Code inserted.

Heck, we've even made them available by autoresponder to save you having to reformat! What else do need - blood?

Before I finish with this point I'd like to remind you of a a well known Marketing philosophy ....

-------- If You've Got It - Flaunt It!

You have to use any and every advantage you have at your disposal to sell your wares. At the moment, the release of my book Make Your Words Sell with Ken Evoy is creating an awful LOT of attention.

So publish the Copywriting articles which contain the sig file of the author (me) to attract maximum attention to the article itself. And mention the author's name in a 'tee up' just before the article itself.

This is NOT an ego trip for me! It's the perfect opportunity for you to persuade your readers to read the article and CLICK ON YOUR TNC AFFILIATE CODE IN THE SIG FILE!

Hey, what's the point in being shy when there's business to be won!

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3. ------- How Your Affiliate Code Works.

If you're already familiar with the 'cookie' system, then this section will bore you. If not...read on. It's very important.

When someone clicks on your Affiliate link she is taken to TNC site which is dynamically generated with every page containing your specific unique Code.

A cookie is generated which identifies the visitor as your potential customer.

This cookie lasts indefinitely. So every time this visitor returns to the site, she is immediately identified as YOUR customer. If she clicks a link from TNC Magazine, types in the URL directly into her browser, or clicks on your book marked URL, she returns to YOUR TNC SITE.

If she clicks on another TNC Affiliate's link, or turns off her cookies (something that Newbies are hardly familiar with) she is identified as someone else's potential customer. So the Affiliate who does the work ...

Gets the sale!

We personally do not think it fair that the first Affiliate to send someone to TNC site should have all future sales, even if he does no more work to secure that sale. That's why so many successful Affiliate Programs use this system.

We shall be introducing autoresponder-generated short courses, follow up sales letters, free ebooks and many other customer-friendly promotions. In every case, whenever the reader clicks back to the site, she will be identified by the cookie generated by the most recent Affiliate who sent her there.

For instance, we shall be sending a friendly message to your Windows for Newbies customers after about 2 weeks. We shall be ensuring that the customer is using the information correctly, and will be seeking feedback and testimonials.

However, as The Registry For Newbies is the natural next stage in the Newbie learning curve, we shall be encouraging her to return to the site and consider buying it.

YOU will receive the commission for the sale as long as she still retains your cookie.

--------- Tell-A-Friend Page.

Someone brought our attention to an important point about the Tell-A-Friend facility.

If you use this form yourself to refer someone to the site YOUR UNIQUE CODE is NOT passed on to your friend! We're working on this but in the meantime make sure you include your coded link in the message and ask your friend to use it. To be honest with you. this techie stuff is beyond me. Hey, I'm a Marketer, not Einstein!

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4. -------- SPAM

We have a very simple and easy to understand attitude towards SPAM.... DON'T USE IT!

Any TNC Affiliate, regardless of how successful they may be, who sends out unsolicited bulk email (SPAM) in an attempt to promote The Newbie Club or any of its products, will have his/her Affiliate status terminated. Period!

In case you are not aware of the consequences of being regarded as a Spammer, YOUR ISP and OUR ISP have the right to pull down YOUR SITE and OUR SITE at a moment's notice.

Regardless of what anyone tells you to the contrary, SPAM DOES NOT WORK! and all it takes to bring a catastrophic reaction from your ISP is one complaint from an irate person who THINKS she is being Spammed!

End of sermon.

But we are deadly serious!

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5. -------- Simple Promotion Idea.

Have you seen the free "29 Mini PC Tutorials" ebook we give to new ezine subscribers?

The Newbies LOVE IT! And the response coming in shows that this is one of the few 'Free ebooks' worth having.

Why not place a 3-4 line ad promoting the Free book and the TNC Magazine? Remember, once a visitor clicks your link, he's YOUR potential customer. Seems like a good idea to me.

As an Affiliate you are automatically subscribed to TNC Magazine - how else can you keep abreast of what we're saying to your customers? So if you haven't seen the free ebook DO NOT subscribe to TNC Mag. Just click this link and download it separately.
http://www.newbieclub.com/29tutorials.exe

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6.-- New Sample Ads, Sig Files And Article In The Clubroom.

If you need some help or inspiration for your 4-6 line ads, or your email Sig File, click over to the Clubroom and check them out. You'll find a range of 10 to choose from - all fresh and unused.

They cover Advertising to attract Newbie Club visitors to the site, Subscribers to TNC Magazine, and potential Affiliates to recruit into your team.

Either use them 'as-is' or adapt them which ever way you feel best.

There's also a brand new Article - ink still wet - explaining why Internet businesses should change their attitudes toward the Newbie market. Of course it's heavily slanted to The Newbie Club. An Article like this will generate a lot of business for you. So insert your Affiliate Code and publish! It's Article 11 in the Club Room under the Marketing Tools link.

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7.--------- The Easiest Promotion Tool You'll Ever Use.

You know you'd be amazed at how many people spend hours and hard earned cash promoting their products, and waste the simplest and VERY effective promotion tool ever devised ... the sig file!

I've lost count of the amount of business, contacts and visitors I've generated by using a little imagination with the sig file in my email messages.

Why is it so effective?

Because, like a PS in a Sales Letter, the reader's eye AUTOMATICALLY goes to the end of your message. That's where they find out who you are, and what you're about.

And if you make your sig file intriguing enough, they will click on your link without a second thought. And let's face it, The Newbie Club is an intriguing idea IF YOU PRESENT IT RIGHT.

All you have to concentrate on is getting your reader to click your link. Most people are blown away when they actually enter the site for the first time, so let the site do the selling. You just get them there.

My sig file tells how valuable the site is for Newbies AND it encourages potential Affiliates to visit.

And it costs me NOTHING!

Start working on your sig file today. I'll guarantee you'll get traffic. Go to Club Room to see some samples. Remember, you'll find them under the Marketing Tools link.

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8. --------- Windows For Newbies - Read It Yet?

If you are really serious about building your TNC Affiliate business you MUST read the flagship product of the site you're promoting.

Everyone, but everyone, tells us that the biggest earners in ANY Affiliate program are those who actually own the product. You're not a Newbie? Fair enough. But how can you sell something which you have not personally experienced?

In all Sales Copy, it's what is said between the lines that is picked up by the reader. He is motivated by the writer's passion and personal experience of the product. Not just by the words used to describe it. Believe me, your readers will be substantially more motivated if they know that you really BELIEVE in what you're recommending.

And if you want to know how brilliant this product is, just read the testimonials in the Windows For Newbies Sales Copy.
http://www.newbieclub.com/wfncopy.htm They're all true, unsolicited, and pure gold!

And don't forget ....

If you buy the product through YOUR Affiliate link you get 35% commission paid the following month! And if you don't like it, just ask for your money back! Just don't expect the commission!

Of course you may not be particularly serious about building a profitable business...

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9. --------- We Need Your Ideas

ANY idea or suggestion which you feel would improve the Affiliate Program will be treated with the utmost urgency.

PLEASE let us know what you feel is wrong, and what you feel could improve it.

And even though we have a number of Newbie products being released in the next few months, we are seriously examining all the product ideas which are being submitted to us.

Please, no free ebooks or Affiliate products. We are only interested in ideas that will produce a top class Newbie product that can be retailed under the Newbie Club Name.

If you have anything in mind, maybe an under-developed product which you have at the moment, or even a freebie ebook or software which you feel is unique enough to expand into a full blown product, please email me with FULL details at mailto:jr@newbieclub.com

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Well {Firstname}, that's it for now.

PLEASE let me know your thoughts - good and bad - on this first edition, by emailing me at mailto:jr@newbieclub.com

Tell me what you'd like to see in future editions. Share your ideas and your problems so we can ALL grow.

And keep returning to the Clubroom periodically. There's lots to go in there and so much planned, that I wish we could do it all immediately. But you can rest assured that we're working on it as hard and as fast as we can.

And remember ...

Your success ensures our success. YOU are The Newbie Club!

Keep smilin'

Joe.

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Your contacts are ...

Joe Robson (marketing) at: jr@newbieclub.com

Tom Glander (technical) at: tg@newbieclub.com

Privacy Policy.

Your email address and personal details will never be revealed to any third party under any circumstances.

Copyright 2000 Roglan International and The Newbie Club(tm)

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