Allan
Gardyne's Review of
The Newbie Club™ Affiliate Program
ASSOCIATE PROGRAMS NEWSLETTER
#124
August 31, 2000. Subscribers:
15,000
When I was getting
started with computers and the Internet I wasted an enormous
amount of time trying to find good places to get help and trying
to figure out what to do.
I wish I'd had the
Newbie Club to go to, because it makes tricky stuff easy.
It's so good that
my wife, Joanna, who frequently threatens to take an axe to her
laptop, has added the Newbie Club to her favorites.
The Newbie Club is
the subject of today's main article.
====================================
Newbie Club
caters for large untapped market
====================================
One of the biggest
untapped markets on the Web is the PC and Internet newbie market,
says Joe Robson.
"Most
business people either ignore them, look down their noses at
them, or 'suffer' their stupid questions and even stupider
attempts to understand technology," says Joe.
"What a HUGE
mistake!"
(Read on... Joe
doesn't REALLY believe newbies are stupid.)
To cater for that
untapped market, after nine months of research, surveys, and
planning, Joe and Tom Glander have launched the Newbie Club.
It offers
plain-English tutorials for newcomers and a unique Newbie Club
learning method which is winning friends fast.
Joe and Tom make a
formidable team.
Joe, from
Yorkshire, England, has spent 30 years in sales and marketing.
Before he went online with his Copywriting Solutions site, he
owned a direct marketing company. He's co-author of "Make
Your Words Sell!"
Tom, a Californian
living in Battle Creek, Michigan, is the techie and also a
gifted writer. Tom's two publications "Windows For
Newbies" and "Registry For Newbies" teach
beginners the essential basics of how to use a PC and the
Internet.
More Newbie Club
products and services will be announced later in the year.
Joe says he has a
total lack of technical abilities, so everything written for the
Newbie Club is first checked for technical accuracy by Tom, and
tried out by Joe. If Joe can't understand it, then it's
re-written until he can.
"Why doesn't
a Help file help?" says Joe.
"Why don't
tutorials teach? Why are manuals filled with gibberish?"
Joe says that the
Newbie Club recognizes that newbies are simply inexperienced
people, not idiots.
The Newbie Club
helps newbies by speaking to them at their own level.
For example, the
Newbie Club's flagship product, "Windows For Newbies"
has been used by computer societies, colleges, experienced PC
users, and newbies alike.
A bank
vice-president bought 20 copies to teach his bank staff the
basics.
"I'm not
surprised the response has been so amazing," Joe says.
"And not just from the newbies themselves. Affiliates are
signing up at a remarkable rate."
The affiliate
program has two tiers. That, too, is explained in plain
language. "This means that as an affiliate you are paid 35%
commission on your own sales and 10% on sales made by affiliates
who sign up under you."
Affiliates are
provided with a password-protected site which offers a heap of
good advice and lots of useful marketing materials.
You'll be really
impressed with the marketing and sales tools provided for
affiliates. Included are copywriting tutorials, lively, well
written promotional articles, sample ads, signature files,
graphics and a product review.
Cookies are
tracked "for life".
"Unless the
customer is 'cookied' by another affiliate, she remains a
lifetime customer, whether she clicks through from our ezine,
our courses, our free ebooks, or from her favorites
folder," Joe says. "If she manually enters our URL she
still remains cookied."
After 30 years in
sales and marketing, Joe knows a lot about motivating people to
sell. He has been a sales trainer, and has directed many sales
teams in the businesses he has owned.
He believes the
structure of his affiliate program will keep affiliates
motivated to achieve sales.
Whether you want
to sell products or build your own team of sub-associates, you
can use the same referral URL to the main page.
I like that. It
makes things nice and easy.
You can also
choose to link directly to "Windows For Newbies".
The affiliate
tracking software used is by Paul Galloway's Synergyx, e-mail
management is done with Postmaster and web hosting is by
Virtualis.
The affiliate
agreement, like many on the Net, had a few flaws in it when I
looked two days ago. When I mentioned them to Joe, he
immediately began working on making improvements. I wouldn't be
surprised if the agreement has been improved by the time you
read this.
Joe says he wants
to make the affiliate program second to none. With an
attitude like that, I expect this program to be a big success.
==========================
Allan Gardyne owns
AssociatePrograms.com, a comprehensive directory of associate
programs. His free Associate Programs Newsletter has been
named top marketing newsletter on the Internet by
BestEzines.com. To subscribe, put SUBSCRIBE in the BODY of an
email to AssociatePrograms@oaknetpub.com
===========================
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