Your Location -
PRESS ROOM |
|
Affiliate Club Room Article 1 ----- We
Don't Learn Japanese to Drive a Toyota Their literature was written and aimed at very technically minded people. Computer Programmers in particular. However, I wrote the new sales messages in 'layman's language'. Why? Because even technical people don't always understand everything technical. And tomorrow's 'Techie' is today's 'Newbie'. And TODAY'S customer. Sales increased by 400%. I'll repeat
that - 400%. Does that tell you anything besides the fact that
I like to show off? ------ What does that tell us? Maybe it
tells us that 'Techies' also understand Here's an ezine Ad I came across from a 'Techie' who has never heard the word 'Newbie'......... #### XYZ Jukebox is integrated digital music-management software for the home. It combines a CD ripper,MP3 encoder, play list maker, ID3 tag editor, and media player in one package. CD audio is digitally extracted and encoded directly to MP3 format with no intermediary WAV file, using Xing MPEG encoding technology. #### The point I'm making is that this piece of software may make a great deal of difference to my lifestyle. If I knew what it was I may well be tempted to buy it! I am reminded of an experience some years ago when I ventured out to buy a new Hi-Fi system. You've been there. I visited FOUR stores and was blinded with science by 17 year old 'sales executives' with fluff on their chins, whose sole purpose in life seemed to be to exhibit their superior knowledge about electronics. Sub Whoofer? I want music, not an aquatic Rottweiller! I finally came across a PROFESSIONAL salesman who asked me what I WANTED from a Hi-Fi, and demonstrated a system that SUITED MY NEEDS. He made a $1500 sale to a Hi-Fi Newbie in 10 minutes. The fact that when I got it home I couldn't understand the Manual wasn't his fault! It was written in 'Techie-Speak'! ------ Everyone was a Newbie once. This wide spread use of Jargon on the Web is the very reason Tom Glander and I set up The Newbie Club at http://www.newbieclub.com?yourcode It's a brand
new concept designed to teach PC and Internet Newbies the
basics of using computers and the Web. Because they were
blinded by Techie-Speak by the salesperson, and Using the unique Newbie Club Learning System, the productsand the site itself are 100% free of Jargon and technical terms of any kind. In fact the System is so unique and successful it's being used by Banks, Computer Societies, and individuals alike. So remember this before you write your Sales Copy..... Just because your product is 'technical', don't assume that it's the language your readers prefer - or even understand. They don't. They want to know what the BENEFIT of your advanced technology is going to do for them. In English .... In Newbieish .... In Anyish. But not in Gibberish! ~~~~~~~~~~~~~~~~~~ Joe Robson is
author of Make Your Words SELL! co-authored by Ken
Evoy. Joe and Tom Glander are Co-Founders of The Newbie Club
which is bulging with revolutionary Internet and PC Newbie
tutorials. ~~~~~~~~~~~~~~~~~~
Have Otto send this preformatted article to you immediately. Click here and your email client will fire up. Click the Send button and you're done. That's two clicks, and you've got this article. Otto reads your return address from the header, and hands off the goods. Thanks for using Otto's services - he's a great butler! He can't respond to messages you may want to write, so please send those instead to Joe Robson: jr@newbieclub.com or Tom Glander: tg@newbieclub.com. Articles
| Article
1 |
Benefits
Copyright ©2000, 2001 Newbie Club. The Newbie Club and newbieclub.com are Trade Marks of Roglan International |
|||